Stephanie Jade Is a multi-hyphenate senior creative working in London.  Passionate about storytelling with an emotional core, she works with brands to create human-centred visuals that champion inclusivity and individuality informed by underground subcultures and diverse communities.

About

CLIENT 

PROJECT

SERVICES

Elemis

Pro-Collagen Marine Body Cream & Body Cleansing Balm Campaign
Campaign Identity
Art Direction
Motion
Design
CREDITSDD - Holly Benwell
Design & Motion - Stephanie Howe
Design - Lucy Stanton
Design - Olivia Deveney
Packaging - Ralph Raposas
Video - Seb
AD - Charlotte Mills
PM - Lottie O’Malley
THE BRIEF 

After initial concept handover from the AD, my brief was to create a campaign toolkit for ‘Pro-Collagen Future Restore Serum’ to reignite sales and product interest, a year after the inital product launch. Since there was minimal budget for the repulse campaign, I worked with the AD to collate imagery and assets from previous ELEMIS shoots to repurpose into new content, as well as creating a new animated campaign film from scratch to support the static visuals.


CAMPAIGN OBJECTIVES

DISRUPT​

Disrupt body category with brand-led innovation inspired by bestselling skincare SKUs.

KPIS​
#1 UK BODY CREAM​
#2 UK BODY CLEANSER​

EXPAND​

Leverage existing loyalists to spearhead advocacy of newness in bodycare portfolio.​

​KPIS​
MEET INDEX EQUAL TO BODY
CARE SEGMENT (12%)​

NURTURE

Tap into scentification and skinification credibility to nurture brand-loyal skintellectual consumers.​

​KPIS​
38% NCM (BASED ON
PRO-COLLAGEN BLACK CHERRY CLEANSING BALM)

 


TEASER


CAMPAIGN VIDEO



SOCIAL VIDEO


FULL CASE STUDY COMING SOON. 

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