Stephanie Jade Is a multi-hyphenate senior creative working in London.  Passionate about storytelling with an emotional core, she works with brands to create human-centred visuals that champion inclusivity and individuality informed by underground subcultures and diverse communities.

CLIENT 

PROJECT

SERVICES


Elemis

Future Restore Serum 
Campaign Identity
Art Direction
Motion
Design
CREDITSCD - Becky Smith 
DD - Holly Benwell
AD - Julia Salotti
THE BRIEF 

After initial concept handover from the AD, my brief was to create a campaign toolkit for ‘Pro-Collagen Future Restore Serum’ to reignite sales and product interest, a year after the inital product launch. Since there was minimal budget for the repulse campaign, I worked with the AD to collate imagery and assets from previous ELEMIS shoots to repurpose into new content, as well as creating a new animated campaign film from scratch to support the static visuals.

Highlighting the story behind the key ingredient Opal Skin Algae Complex, and 5 star product reviews from ELEMIS customers

CAMPAIGN OBJECTIVES

AWARENESS
DEEPEN CONNECTION
Build desirability for our advanced
firming serum through powerful,
emotionally-engaging, testimonials.
CONSIDERATION
GENERATE INTEREST
Encourage purchase intent through
powerful results and science. Leverage
new clinical’s on Opal Algae Skin
Complex.
CONVERSION
ACQUISITION & LOYALTY
Boost sales of our advanced firming serum
by emphasising its proven effectiveness and
how it’s an essential step in your routine.
 
You Said It
Real Stories. Real Results.

One year on, and already a jewel in the ELEMIS crown.
Discover undeniable 5* reviews from real woman experiencing
real, transformative results.
Combat visible signs of collagen decline and unlock 5x firmer
skin in 4 days with ELEMIS’ Future Restore Serum.
Powered by our world-first Opal Skin Algae Complex.

CAMPAIGN CONTENT PILLARS
STORY ANGLE 1
HERO TESTIMONIAL
Celebrate 5* testimonials in a premium
and elevated way.
STORY ANGLE 2
GENERATE INTEREST
Showcase our unique and world-first
*Opal Skin Algae Complex
STORY ANGLE 3
ACQUISITION & LOYALTY
NEW hard-hitting clam that cuts through
the crowd and complexity.




HERO VISUALS



PAID SOCIAL


ORGANIC SOCIAL

STORY 1



STORY 2




DISPLAY BANNERS



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