Campaign & concept development for The Beauty Crop’s “Glow Milk’ relauch. 

Art Direction & Strategy  - They Say Studios
Design & Motion -  Chloe  Norman
The Brief

“Create campaign visuals for the relaunch of Glow Milk Setting Spray and Primer, utilising static imagery cut outs from the campaign shoots and layering with textures, ingredient imagery, and 3D elements to appeal to our gen z focussed customer base.”

Initial  Concepts:


After round 1 the client opted to change direction and lead with video, rather than layered statics  of cut out hero imagery.

Final web banner :