PROJECT
SERVICES
Common Ground at IAB UK Upfronts 2025
Art Direction
Storyboarding
Deck Design
Motion - Yume Watanabe
Creative - Ellie Howkins
Creative - Ellie Woodcock
Copy - Fin Cousins
PM - Logan Cherry
THE BRIEF
I was onboarded mid way through the project to help iron out the storyboard for the sizzle reel and lay out the event presentation deck for Wanderlab at Tripadvisor ‘s presentation in collaboration with Common Ground at IAB UK Upfronts 2025. I worked in tandem with the creative team to run through the present issues with the sizzles flow, and implement new graphic & motion devices to help the flow and execution of the sizzle.